Pricing & CPQ for Complex B2B

Increase Margins
with Better Pricing and Execution

Velon combines AI-driven pricing intelligence with CPQ to help B2B
teams quote faster, protect margins, and eliminate pricing guesswork.

Make Better Pricing Decisions
And Execute Them Instantly

  • Real-Time Pricing Intelligence

    Analyse historical data and apply AI assisted pricing guidance instantly at the point of quote.
  • Built-in Governance and Control

    Automatically enforce pricing rules, guardrails, and approvals, without slowing down sales.
  • Faster, More Consistent Quotes

    Generate accurate quotes in minutes, with consistent pricing across teams.

From Pricing Strategy to Quote Execution.
All In One System

Best-Practice Pricing, Built In

Fast, consistent, and governed pricing decisions, embedded directly into your workflows.

Pricing Strategy Embedded in Every Quote

Rules, guardrails, and approvals ensure every quote reflects your pricing strategy by default.

Automated End-to-End Quoting, Fully Connected

Connect pricing, CPQ, ERP, and CRM into one seamless workflow.

One System, One Source of Truth

Centralise pricing logic, decisions, and execution in a single governed platform.

Built for Complex, Configurable Products

Handle bespoke products, attributes, and pricing logic with precision and scale.

Pricing and CPQ
built for real-world complexity

Traditional tools like Excel, BI platforms, and ERPs aren’t designed for complex pricing and quoting, slowing teams down and hiding margin leakage. Velon replaces fragmented processes with a flexible, modular system that connects pricing decisions directly to quote execution.

  • One system of record for pricing and CPQ
  • Modular and scalable by design
  • Built for complex products and deals

Faster, safer quoting for commercial teams

Empower sales teams to move fast, with every quote aligned to your pricing strategy and guardrails.

  • Build and price complex deals in real time
  • Control discounting with built-in guardrails
  • Automate approvals without slowing sales

Move beyond slow, error-prone pricing and quoting

Spreadsheets, disconnected systems, and tools slow down pricing and quoting decisions.
Velon connects pricing intelligence and execution in one system, improving speed, consistency, and control.

  • Replace fragile spreadsheets and manual work
  • Respond faster to cost and market changes
  • Improve margin consistency across the business

Price and quote complex, custom products with ease

Handle bespoke products, configurations, and cost structures with precision, ensuring every quote reflects true cost and pricing logic.

  • Production capacity planning and material optimisation
  • Bill of Materials (BOM) automation
  • Raw material optimisation and breakdown

Why Leading B2B Teams Choose Velon?

  • Pricing and CPQ, Natively Connected

    Eliminate the gap between pricing decisions and quote execution while connected with your ERP, CRM and other systems.
  • Embedded Pricing Expertise

    Bring best-practice pricing logic, guardrails, and intelligence into every decision.
  • Control Without Slowing Sales

    Enforce pricing rules, guardrails, and approvals, while keeping sales fast and responsive.

From spreadsheets and disconnected systems
to a unified pricing and CPQ platform

Move from spreadsheets and disconnected tools to a single system that connects
pricing decisions with quote execution, delivering faster decisions, stronger control, and consistent margins.

  • Pricing and CPQ in one connected system
  • Every quote aligned to pricing strategy
  • Fast, automated quoting
  • Full control and governance
  • Handles complex products and deals
Excel, CRM, ERP systems
  • Pricing in spreadsheets, quoting in spreadsheets or CRM
  • Disconnect between strategy and execution
  • Manual, slow quote processes
  • Limited control and visibility
  • Breaks under complexity

Velon streamlined our workflow and reduced manual effort from day one. We’ve reduced our quote time by 40-70%.

Product Manager
Distribution Company

FAQs

What is Velon?
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Velon is a platform that combines AI enabled pricing intelligence and CPQ to help complex B2B companies make better pricing decisions and execute them consistently in every quote.

How is Velon different from traditional pricing and CPQ tools?
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Velon is built specifically for complex pricing. It combines analytics, governance and execution in one system, rather than relying on spreadsheets or disconnected tools.

Do we need to replace our ERP or CRM?
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No. Velon integrates with your existing systems, working alongside your ERP and CRM without requiring a rip-and-replace.

How quickly can Velon be implemented?
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Velon is designed for fast time-to-value, with implementation starting quickly and users working in the system within 2 weeks. Note that It may take an additional 2 weeks depending on the integration with ERP and CRM systems.

How does Velon improve margins?
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By embedding pricing logic, guardrails, and real-time guidance into the quoting process, Velon reduces discount leakage and ensures consistent pricing decisions.

Can Velon handle complex and custom products?
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Yes. Velon is designed to support highly configurable products, attribute-based pricing, and complex deal structures.

Is Velon suitable for teams without dedicated pricing expertise?
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Yes. Velon embeds best-practice pricing logic into workflows, enabling commercial teams to make better decisions without requiring deep pricing expertise.